Seeking the human meaning in consumer behavior

Tag: symbols

The Rituals of Commerce

The Rituals of Commerce

My most powerful and practical work examines the rituals that maintain client organizations and support enduring relationships with the people that they serve. People often assume that commercializations has stripped our culture of its rituals. To the contrary, because of the social complexity that commercial […]

Our Molybdomancy

Our Molybdomancy

This year, to celebrate the height of winter and the transition from one year to the next, our family tested the ancient European tradition of molybdomancy, a ritual with roots in Germanic and Etruscan cultures, among others. Some people say that molybdomancy is a form […]