Seeking the human meaning in consumer behavior

Tag: data

The Experience of an Interview

The Experience of an Interview

What are we getting at in research? People tend to think of research as something that you do in order to get data, or more broadly to solve problems, but there‚Äôs something else that research accomplishes, which is experienced within the process of research itself. […]

Slow Data

Slow Data

Slow food, meet slow data – from Stephen Few. “Small, slow, and sure should be our focus if we want to use data more effectively to create a better world.”