If experiential marketing is to reach its greatest potential, it needs to embody the power of the richest stories. That’s where the power of ritual comes in. If we are to maintain a balance between the digital power of Big Data and the analog power of marketing for human beings, we will need the next generation of marketers to become masters of ritual.
Seeking the human meaning in consumer behavior
By the time a coffee drinker reaches Ritual Coffee Roasters, ordinary coffee is probably no longer doing its job. Recent scientific studies show that the literal physical stimulation provided by coffee wanes over time. As habitual coffee drinkers’ bodies become adapted to the effects of […]
I first read poet David Whyte’s book Crossing the Unknown Sea: Work as a Pilgrimage of Identity when I began my studies in preparation for the writing – still plodding forward – of the book Ritual Marketing. Today, I have re-read that book, and find, […]
Definitions Ritual is a process of symbolic behavior that enables the transformation of psychological and social identity through the creation of a form of experience in which people are temporarily free of the restrictions of static identity. Ritual Marketing is the craft of developing and […]
My professional life centers around a quest into the fate of a forgotten art. It’s an art that has its roots the telling of stories. Storytelling is a hot concept in the world of marketing these days – and for good reason. People naturally think […]
If proof of the relevance of ritual to marketing was all that was required in a response to these questions, an answer could be limited to just two words: Christmas and Halloween. If these didn’t drive the point home, another two might do the job: […]
Ritual is like love. It can be extremely complicated, but the heart of it, when it’s working right, is very simple. Academics can write elaborate theoretical examinations of love that are almost impossible for lay readers to understand. Yet, people who are in love have […]