Ritual practice is a human universal. Thinking about ritual isn’t. Marketers may wonder why they should bother to learn to integrate ritual into their work. Certainly, marketers can get by without understanding the principles of ritual. However, marketers who want to do better than just […]
Seeking the human meaning in consumer behavior
My most powerful and practical work examines the rituals that maintain client organizations and support enduring relationships with the people that they serve. People often assume that commercializations has stripped our culture of its rituals. To the contrary, because of the social complexity that commercial […]
Rituals of transformation enable individuals and organizations to make a clean break from their present identities, leaving them free to embrace new possibilities. Rituals of renewal, on the other hand, give breaks – in the sense of restful pauses – from the demands of the present identity.
The ability to cross borders between the emotional and the practical is what makes ritual such an excellent tool for those in the budding movement to rehumanize business.
At a recent gathering of marketers, I was struck when a speaker told the audience, “Behavioral change is the Holy Grail of market research.” I hadn’t thought about it in those terms, but the term fits what I’ve seen, years watching frustrated clients confronted by […]
Today is Prime Day, 7/15/2015 – a date, you may notice, that is not at all made up of prime numbers. So, what makes tomorrow, the 15th of July, 2015, prime? It’s the day before the 20th anniversary of Amazon’s first day in business. It’s […]