Both from within and from without the world of business, serious voices caution us that we must not find too much meaning in marketing. From outside, critics contend that marketing is inherently insincere and shallow. They accuse marketers of seeking to deceive people into consuming […]
Seeking the human meaning in consumer behavior
It’s time for marketers to grow up, cast off the excuse of being Dummies, and take on the worthwhile work that they are capable of.
Rituals of transformation enable individuals and organizations to make a clean break from their present identities, leaving them free to embrace new possibilities. Rituals of renewal, on the other hand, give breaks – in the sense of restful pauses – from the demands of the present identity.
The ability to cross borders between the emotional and the practical is what makes ritual such an excellent tool for those in the budding movement to rehumanize business.
At a recent gathering of marketers, I was struck when a speaker told the audience, “Behavioral change is the Holy Grail of market research.” I hadn’t thought about it in those terms, but the term fits what I’ve seen, years watching frustrated clients confronted by […]
Today is Prime Day, 7/15/2015 – a date, you may notice, that is not at all made up of prime numbers. So, what makes tomorrow, the 15th of July, 2015, prime? It’s the day before the 20th anniversary of Amazon’s first day in business. It’s […]